GuyRilla’s 2012 Marketing Summits 
GuyRilla’s Marketing Summits are the world’s only conferences tailored to companies targeting the multi-billion dollar “Guy” market. These high-value events feature prospective promotional partners, customers, trendsetters, and renowned speakers from a spectrum of male-focused industries.
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Who Attends GuyRilla’s Marketing Summits?
CMOs, Marketing & Sales Directors, Brand Managers, Entrepreneurs, Bloggers, and Journalists.
Past participating companies include Major League Baseball, Ogilvy, College Humor, and Sunglass Hut.
View More Examples
Akamai
Baltimore Grand Prix
Bloomberg
Busted Tees
Creative Artists Agency
Estee Lauder
Flying Dog Brewery
Inside Lacrosse
Jack Threads
Jibe
Maverik Lacrosse
Saatchi
SeatGeek
Soccer United Marketing
SportsTalk Network
Unigo.com
Velocity Channel
WE
Zimmerman Advertising
Who Participates in Panel Discussions? View All Past Speakers
What’s Included in the Ticket Price? Promotional Opportunities _________________________________________________________________________________________ PARTNERS
Panels feature provocative, real-time dialogue among executives from a wide array of industries. Speakers have come from Microsoft, Maxim, Baltimore Ravens, Accenture, Sports Illustrated, and many more.
View the 2012 Panelists
Amy Weisenbach: VP of Marketing at Trunk Club (formerly of AXE, Beam)
Since earning her MBA from Harvard Business School, Amy Weisenbach has made a career of marketing to men. She showed guys how to get “girl-approved hair” and smell irresistible to women at AXE. Amy then promoted the virtues of tequila as a gentlemanly drink as Senior Director of Tequila at Beam. Now at Trunk Club, Amy works to improve the traditional clothes shopping experience for men. Amy will be participating in the Chicago panel.
Lou Wallach: President at Wallach Media LLC (former SVP at Comedy Central)
Lou Wallach is the President of Wallach Media LLC, an award-winning independent television & digital media production and consulting company focusing on the Male 18-34 demographic. Wallach has produced and/or consulted for MTV, AMC, History, BBC America, Comedy Central, IFC, BBC Worldwide, Just for Laughs TV, MTVX, Red Bull Media House and Witstream.com among others. Previously, he was the Senior Vice President, Original Programming and Television and Digital Development at Comedy Central. His television projects included such highly regarded series as “Chappelle’s Show” and “The Colbert Report.” Lou will be participating in the New York panel.
Jeff Plaisted: Senior Director, U.S. Sales and Strategy, Mobile Advertising; Microsoft
Robert Flores: Host, ESPN SportsCenter
Lou Wallach: President, Wallach Media LLC (former SVP at Comedy Central)
Gabrielle Dow: VP of Marketing, Baltimore Ravens
Mike Dawson: Senior Associate Editor, Maxim Magazine formerly of Men’s Health)
Keith Wachtel: Senior Vice President, Integrated Sales; NHL
Paul Chenier: Regional Sales Director, IGN Entertainment & AskMen.com
Jeffrey Wolf; Executive VP, Wearwolf Group, Ltd. (J.Crew, Jos. A Bank, Harvard Yard)
John Eisenberg: Writer; Sports Illustrated, Baltimore Sun, Details Magazine
Wendi Caplan-Carroll: Regional Development Director, Constant Contact
Eric Simon: Founder and CEO; Brand Interaction Group (BIG) and Fantasy SUPERDRAFT
Dave Dixon: Chief Marketing Officer, Warrior Sports
Donna Kim: Founder, DonnaDaily.com
Vinicius Vacanti: Co-Founder and CEO, Yipit.com
Ted Rubin: Chief Social Marketing Manager, Collective Bias
Michael Hermann: President, Wicked Cow Entertainment
Brian Cristiano: CEO, Bold Worldwide
Shaival Shah: VP of Business Development, Hunch.com
Jeremy Edelman: Marketing Manager, National Basketball Association, formerly of Fila
Scott Debson: Partner, SA Studios
Craig Smith: Website Usability Consultant, Formerly of Accenture
Ramit Sethi: Author, “I Will Teach You To Be Rich“; Co-Founder, PBWiki
Doug Banker: Founder, BroBible.com
Chris Costigan: Founder, and Jenny Woo, Reporter: Gambling911
Paul Rabil: Professional Lacrosse Player, MLL/NLL
Max Seibald: Professional Lacrosse Player, MLL
Dan Flynn: Assistant Director of Business Development, Inside Lacrosse Magazine
Michael Doneger: Cloverhill Pictures, former Johns Hopkins all-star
Lee E. Southren: Principal, Faceoff Sports Management, LLC
Barry Marenberg: Intellectual Property Strategist/Patent Attorney
Jonathan Pardo: Entertainment Attorney, Gary Kraus Des Rochers LLP
Tommy Swanhaus: CEO & Founder, Media Haus Agency & TheFreeStyleLife.com
Aaron Tarnow: Lead Engineer, Wild Pockets
Jyl Ferris: Creator & Host, Cooking for Bachelors TV
-Top Marketing Tactics for Reaching Men
-Buying Behavior (& Misbehavior) of Bros
-Entrepreneurship and Attracting Investors
-Men’s Lifestyle Media Trends (online and offline)
View the 2011 Agenda
Registration, networking, and exhibition space open
Welcome statement from GuyRilla Marketing Group
Advertising & Sales panel: Microsoft, Hunch.com, NHL, BOLD Worldwide
Networking break, exhibition space open
Entrepreneurship panel: Comedy Central, Donna Daily, Yipit
Networking break, exhibition space open
Marketing panel: Warrior Lacrosse, Constant Contact, Fantasy SUPERDRAFT, Ted Rubin
Cocktail hour, exhibition space open
-High-impact networking
-Dialogue with panels of experts
-Access to exhibitor booths
-Complimentary shoe shines and grooming from John Allan’s
Contact us to learn about available speaking and sponsorship opportunities: info[at]guyrillamarketing.com
Previous sponsors include Patron, Rollerblade, Cornell, Popchips, NFL Films, and more.
>> View the 2012 Sponsor Rate Card
John Allan’s offers a return to a simpler time; where a scalp massaging shampoo, steaming hot towel, and perfect haircut eased the pressures of the day. With six successful clubs and counting, John Allan continues to pave the road for the men’s grooming industry. GuyRilla’s guests receive free shoe shines, haircut cleanups, and manicures.
The Columbia Business School Alumni Club of New York aims to increase the value of the Columbia MBA by strengthening the alumni network and support services available to alumni. They endeavor to strengthen the Columbia Business School alumni community through a number of initiatives. Learn more: http://www.cbsacny.org.
The West Suburban Illini Group develops relationships with University of Illinois alumni through creative social opportunities in suburban Chicago. Learn more: http://www.westsuburbanillini.org.
The Men’s Collective celebrates the art of being a gentleman by connecting Men’s Luxury Brands with their members, professional men ages 28-45. Through live events and interactive tools, The Collective promotes the 4 pillars of a gentleman: Fashion, Arts, Sport, & Lifestyle
AfterShockDC is a digital alliance. Their crew of Graphic Artists, Public Relations Gurus, and Social Media Professionals support small businesses, creative concepts, and events in the “DMV” area and beyond.
Dapprly is a social fashion app that allows men to select what to wear, based on feedback from friends. Users can choose to make it a public vote, or keep it private, and select up to 15 friends from their social network. A time limit is placed on each vote, facilitating timely, relevant feedback. Dapprly will allow users to tag brands and share geolocation check-ins, giving friends a fuller picture of their style and context.
